Among the beer geeks part 2

Beer bloggers descend upon Harpoon Brewing
Beer bloggers descend upon Harpoon Brewing

You can talk about beer and beer writing for only so long, right? Think again.

On day two of the Beer Bloggers Conference ’13 in Boston, I got myself educated about how best to reach… you! Yes, you, whoever you are. Part of my new mission was to find out who you are, what you want, and how you want it.

And later on, I drank like a fish.

We were assembled at the beautiful Boston Park Plaza Hotel. Presenters in a big room at with inconvenient poles and round tables with power strips on them used PowerPoint slides to demonstrate the state of the beer blogging industry (such as it is). They analyzed a bunch of nifty charts created from research by Zephyr Adventures (who organized the conference) and we found out that for the most part beer bloggers are married American dudes in their late 20s to early 40s with no kids and employed full time.

Yes, this does sound creepily familiar…

Beer bloggers apparently measure success with “personal satisfaction,” which far outpolled “revenues.” In other words, we’re psyched about beer and we’ll take pictures and write words about it, and if we have to spend our own cash to keep up the nifty lifestyle… yes, please.

We needed to learn the art of blogging successfully by using social media. So representatives from Drink Craft Beer and RoundPeg taught us ways to maximize our potential. Unfortunately for me, what they said sounded something like we need to “cross-platform our SEO with our InstaTumblring with hashtag analytics to out-Klout the search dynamics.” All very Pinteresting, but it’ll take time for me to process. Continue reading “Among the beer geeks part 2”