It’s be a fun month of book promotion, and not because I’m filling a swimming pool with cash from all my sales. It’s been fun because I’ve been able to be a solitary figure, oftentimes just silent and unobtrusive, observing people drinking and making merry.
Let me give you an example. It’s a busy Saturday afternoon at Shebeen Brewing in Wolcott. I’m set up in a large room with communal tables, sitting on a high stool behind a table filled with copies of my new book, “Connecticut Beer: A History of Nutmeg State Brewing” (The History Press). After trading niceties with owner Rich Visco and some staff members, I’m left with my wife to just… hang out. We’d just driven up from New Jersey, so after three hours in the car we’d already conversed all we’d need to for one day. A few nice folks stopped by the chat, but after a while it was just the two of us, sitting behind a big table, watching people drink.
In a way I felt like a judge, and sort of felt like I needed to rate the merriment. For the loud foursome playing Cards Against Humanity, I’d give an 8 out of 10… that one woman’s laugh dialed it down from a solid 9. The hippy couple bonding over samples of what appear to be the pale ale get a 6; they could use a little more animation.
In other scenarios, like at Overshores Brewing in East Haven, I’m off to the side with my little stack of books. During their anniversary party, I was privy to several conversations, including one about a gent who’s keen on starting up his own brewery. This is one I’ve heard before, but it never fails to excite me too. You get caught up in their energy and confidence.
Books stores and libraries have a different vibe. They’re much quieter of course, and even though the events I’ve taken part in include beer samples, they never get too rowdy. There, I’m the focus, as in “Meet the Author” (or sometimes, Stare Bemusedly at the Author). But I still get to surreptitiously listen in on broken bits of conversation. I think there’s something about being surrounded by books that puts people on their best behavior, and perhaps makes them feel like what they say needs to be “important.” I’d love for there to be more breweries with bookstores in them; reading and drinking are two things I love to pair.
At Thomas Hooker Brewing in Bloomfield I had a chance to observe a group of bearded guys enter into the most animated of conversations. They were part of the Connecticut Facial Hair Alliance, whose motto is, “Life’s too short to spend time shaving.” By quietly standing back and observing, I got to see a rookie bearded guy mistake (getting foam in your mustache) and a sly veteran’s trick (he brought his own straw for samples).
So if you see me at an event and I’m standing behind my pile of books looking out of it, I’m really just taking it all in.