You know how when you go to see a band, and the opening act is just amazing? You’d never heard of them, and weren’t even expecting to see them play. They were so mesmerizing, in fact, that you don’t remember much of the headliners. All you know is that you’ve been listening to the openers nonstop for two weeks and are checking up on their live gig schedule.
And then you hear them on the radio. And their video goes viral. You think, I knew them first.
There’s a parallel with breweries there, I think. Once the world discoverers “your brewery,” there’s a dual twinge. One is, “Hey, they’re MINE! You’re going to just ruin them… somehow.” The other is, “Cool. Good for my brewery. I mean, OUR brewery.”
The buzz around the Feb. 27 New York Times piece by Christopher Brooks, “Slaking a Thirst for Beers at Craft Breweries,” reminds me of this duality. The piece covers the latest generation of Connecticut breweries that have cropped up in the past year. Firefly Hollow, Top Shelf, Broad Brook, Beer’d, Shebeen, and Two Roads are highlighted, with brief quotes from the brewers. Continue reading “When the world discovers Connecticut beer”