Brewheads wide shot
Big Mike, Brando, and Clinton of Brewheads Entertainment.

I’ve had a love/dislike relationship with beer reviews over the past 15 years or so. I used to love them and rely on them. I didn’t know a stout from a porter or an IPA from a pale ale. I didn’t know what a saison was. Reviews let me know what to expect.

I go so into reviews that I started writing my own, but even by then I knew it could be a monotonous process. Even at best, reviews simply broke down what one reviewer considered noticeable about the color, smell, flavor, texture.

Rating beers on their style was interesting at first, too, and I combed through BJCP guidelines to hold brewers accountable. Was this too boozy tasting to be a brown ale? Is the color off on this amber? If the ABV says 8%, is it really an imperial? It got boring.

As you can see on the sidebar, I got really into writing similes for UnTappd, because did we really need another review that said: “Nice cloudy head, pineapple nose, dry on the…” Oof.

The men of Brewheads — the trio Brando, Big Mike, and Clinton — stay true to the beer review in their YouTube videos. They’re silly, but at least edited. After watching clip after clip, you get their rhythm and feel like you know them. Luckily, I got to know them better in an interview for “It Starts With Beer.” Episode 20 is a lot of fun, so check it out. You can view it on my new Podbean podcast webpage.

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