Offering Weed

Yeah, that’s some eye-catching headline, isn’t it? That’s the kind of publicity Mt. Shasta Brewing Co. of California is hoping to get with its Weed ales line.

Its marketing: the “Try Legal Weed” slogan, “Mountain High IPA,” etc., is all about the name. Brewers do that kind of stuff (think “Grab a Hooker,” etc.  from Thomas Hooker Brewing).

And, lo and behold, it’s Hooker who is contract brewing Weed Amber Ale, which is available in Connecticut. It’ll be available in New York next.

The Weed Company in Cheshire, Conn., is licensed by Mt. Shasta in the town of Weed, Calif., to produce Abner Weed Amber Ale in Connecticut.

I tried it at Eli Cannon’s in Middletown, Conn. It was pleasantly malty with an unexpected crispness. Pretty solid. It’s also available at Triple Play in Watertown, among other Connecticut pubs.

You can try Abner Weed Amber Ale at the Craft Beer and Chili Challenge, hosted by Connecticut Public Broadcasting, from noon to 4 p.m. on Sunday, August 12, at Rentschler Field in East Hartford.

Feel free to pair it with Coke.

5 thoughts on “Offering Weed

  1. Also check us out at Naugtoberfest is Coming! September 29th from 1-5 pm – (100+) in Beer Garden tents – live entertainment – hosted at Hop Brook Golf Course and Jesse Camille’s Restaurant in Naugatuck Ct Tickets available starting in August at Jesse Camille’s Restaurant ( 203-723-2275) or Locasio Liquors ( 203-758-4533) or online through Etix.
    -Mike Weed

  2. I tend to buy beverages by how eye-catching the label is, at least at initially. So, Weed Ales will have a first-time buyer in me. Your column makes it sound tasty. If that’s the case, they may win me over from another favorite…which shall remain nameless.

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